Instagram Broadcast Channels: The Newsletter People Open

Stories vanish in 24 hours and reach a slice of your followers. Posts go through the algorithm. A broadcast channel lands straight in someone's inbox — and the open rates aren't in the same league.

Why it works

People have to join on purpose, so the channel only contains followers who actually care. Nobody else can post; you send, they react with an emoji or a poll vote. No thread, no comment fights. Creators routinely see 50–70% opens, while an email newsletter celebrating twenty is having a good month.

What to send

The stuff that fits nowhere else: work in progress, numbers you wouldn't post publicly, decisions you haven't made yet. "Cut this video three times — here's the version that didn't make it." Use polls constantly. They cost one tap, and they tell you what people want next better than any analytics tab.

How people ruin it

Three messages a day and the channel empties within a week. Two or three a week is the sweet spot. And the moment it becomes a discount list, it loses the exact thing that made people join. Sell, sure — but as one message in five.

You create one from your profile, under the new-message icon. The harder part is the first hundred members, which is where KupSledujici helps. And if you drop short videos in there for an audience that doesn't share your language, TubeVoice handles that.