Names and Brands in AI Dubbing: How Not to Mangle Them

AI gets sentence translation right almost every time. Where it stumbles is names, brands and acronyms. Your channel name in Spanish, a product name in German, "SaaS" in Polish — these are the spots where viewers notice something's off.

1. Build a term list

Before you send a video to dubbing, skim the script and list everything that shouldn't be translated: people, products, cities, your own nickname. Usually it's 5–15 items and takes a couple of minutes.

2. Say it clearly in the original

AI follows what it hears. If you mumble a name or say it two different ways, the transcript and the dub will copy that. Pronounce key names slowly and the same way every time.

3. Decide on acronyms upfront

"AI" is read [ay-eye] in English, [ah-ee] in Czech, [ah-ee] in French. Choose whether you want the local reading or the English one — and keep it consistent across the channel.

4. Listen to the first minute

You don't need to watch the whole thing. Play the intro and the moments where names come up. If something's wrong, fix the transcript and regenerate just that part.

Bottom line

Ten minutes of prep saves you a comment section full of corrections. Try it on your next upload with TubeVoice — upload, check the names, and ship your content in more languages.